For your product to be accepted on Hepsiburada and to rank well in search results, your images must meet a specific set of technical requirements. This guide covers the 2026 image dimensions, accepted formats, and shows how an AI-powered workflow can save you hours of catalog preparation time.
Accepted Image Dimensions on Hepsiburada
When uploading images through the Hepsiburada seller panel, the following technical specifications apply:
- Minimum size: 1500x1500 px
- Recommended size: 2000x2000 px or larger
- Aspect ratio: 1:1 (square) or 3:4 vertical
- Format: JPEG (most common), PNG (if transparency is required)
- File size: typically up to 3–5 MB
- Color profile: sRGB
- Background: white or neutral — strongly preferred for hero images
Images that don't meet the minimum may be auto-rejected or pushed down the search ranking.
Which Types of Frames Do You Need?
A single frame is not enough for a product to perform well on Hepsiburada. A recommended minimum set:
- Hero image — front-facing, full product on white
- On-model shot — essentially mandatory for apparel
- Back / side angle — for shape and fit perception
- Detail shot — fabric, stitching, hardware, logo
- Scale / dimension frame — especially for accessories and bags
- Packaging / box shot — creates gift-purchase appeal
Listings with more frames typically see 20–35% higher conversion rates.
Two Ways to Produce Quality Images
1. Traditional Studio Photography
A photo studio, lighting, backdrop, model and retouching pipeline. Quality and creative control are high, but cost and time are heavy — €4–15 per image, with a 1–2 week turnaround.
2. AI Virtual Model Workflow
Take the flat product photo you already have (on hanger or flat-lay) and dress it on an AI virtual model. Platforms like VisualFit output Hepsiburada-compliant vertical or square images in minutes. Key advantages:
- Per-image cost drops to a few credits
- Reuse the same brand model on every new product
- No scheduling, stylist or retouch steps
- Multiple angles from a single input, in one click
Does Hepsiburada Accept AI-Generated Images?
Yes. Hepsiburada accepts any image that accurately represents the product, is not deceptive, and meets their visual rules. AI-generated is not a rejection reason — what matters is:
- Color, texture and shape match the real product
- White/neutral background standards are met
- Resolution is at least 1500x1500 px
- No excessive filters or stylized effects
In practice, VisualFit outputs hit these criteria automatically and slot into Hepsiburada listings with no friction.
5 Common Mistakes
- Low resolution — anything below 1500x1500 fails quality checks.
- Dirty grey background — usually an auto white balance issue.
- Insufficient gallery — single-frame listings cut conversion roughly in half.
- Inconsistent brand look — using a different model per product kills brand memory.
- Not testing the mobile preview — most traffic is mobile.
Quick Checklist
Before uploading any Hepsiburada listing, verify:
- Minimum 1500x1500 px resolution
- White or neutral background
- JPEG format (unless transparency is needed)
- Under 5 MB file size
- At least 4 different frames (hero, on-model, detail, back)
- Accurate white balance reflecting the real color
- Consistent brand model across the collection
Conclusion
To succeed on Hepsiburada, your images must hit both the technical bar and the psychology of the shopper. 1500x1500 minimum, white background and a 4+ frame gallery is the baseline. AI-powered workflows now deliver that standard in seconds, not days.
If you want to prepare your own catalog for Hepsiburada, start free with VisualFit's onboarding credits and get your first listings live within minutes.